Capture the Moment.
Build The Movement.
Great brands don’t stand still, they stay relevant.
We work alongside teams to sharpen strategy, build partnerships, and bring marketing ideas to life. From early launches to established brands looking for fresh momentum, we help create the kind of attention that lasts.
What We Do.
Brand Strategy
Sharpen the brand as it scales.
Brand positioning
Go-to-market strategy
Campaign concepts
Content & social guidance
Presentation & pitch development
Market Development
Where brands become real.
On-premise placements
Key account introductions
Distributor strategy & support
Sales tools & programming
Awareness & Community
Turning attention into demand.
Brand partnerships & collaborations
Influencer + tastemaker relationships
Events & experiential
Gifting, seeding & community building
About.
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First Name Basis is a hands-on partner across brand, sales, and creative direction.
The name isn’t accidental…brands trust us because we stay close to the work, the people behind it, and the outcomes that matter.
With over a decade working alongside beverage and lifestyle CPG brands, from launch through growth, we bring strategy, real-world experience, and trusted relationships across brands, operators, and sales accounts.
We connect brand strategy to real-world demand, helping brands turn attention into placements, partnerships, and repeat orders.
Today, great products aren’t enough. Brands grow by showing up in the right accounts, the right partnerships, and the right cultural moments, creating the kind of demand that builds loyal consumers and real growth.
That’s where we come in.
Trusted By…
First Name Basis Founder
Juliana Tucker
Juliana Tucker founded First Name Basis after more than a decade working inside emerging and established CPG brands. From launch through growth and acquisition, she has led strategy-driven marketing campaigns, curated experiential events, and managed on-premise expansion.
Working closely with both brands and hospitality operators, she began to see the same pattern play out: marketing builds awareness and distribution secures placements, but without alignment between the two, momentum fades.
Her experience across both brand building and sales allows her to connect those critical pieces. Through positioning, partnerships, programming, and staff engagement, she helps brands become the go-to reorder—not just the one that gets tried once.
Born and raised in Los Angeles, Juliana brings long-standing relationships in one of the industry’s most influential markets and stays close to the operators who ultimately move a brand forward.