Capture the Moment.
Build the Movement.
Launching a brand is a lot…we make it easier. We work alongside founders to shape their story, sharpen their strategy, and build the foundation for long-term success in the F&B space. Together, we can build a brand that people actually care about with momentum that lasts.
Founders Come To Us For a Reason
What We Do.
Brand Direction
Foundation before exposure
Brand positioning
Launch planning
Go-to-market strategy
Campaign concepts
Content & social guidance
Presentation & pitch development
Market Development
Where brands become real
On-premise placements
Key account introductions
Distributor support
RFP guidance & sales best practices
Sales & cocktail sheets
Marketing & sales programming
Awareness & Community
Demand, not just awareness
Brand partnerships & collaborations
Influencer + community building
Tastemaker relationships
Event consulting & experiential
Gifting & seeding
POS development
About.
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We keep things approachable, but we take the work seriously.
First Name Basis is a hands-on partner across brand, sales, and creative direction.
WHY US?
We help brands make the right decisions early and carry them through execution.
We step in, stay close to the work, and help it succeed in the real world, not just on a slide.
After a decade inside beverage brands, from launch through growth, one thing became clear: advice is everywhere, follow-through isn’t.
Brands grow faster when the people helping them actually care.
That’s why we’re here.
Trusted By…
First Name Basis Founder
Juliana Tucker
Juliana Tucker founded First Name Basis after a decade inside beverage brands, including the early growth of Casamigos across marketing, events, and on-premise expansion.
Working between brand teams and hospitality operators, she saw the same pattern play out: marketing builds awareness and distribution secures placements, but without alignment on both, momentum fades.
Her background across both brand building and sales allows her to connect those critical pieces. Through positioning, partnerships, programming, and staff engagement, she helps brands become the bottle a venue keeps ordering, not just the one it tries once.
Born and raised in Los Angeles, she brings long-standing relationships in one of the industry’s most influential markets and stays close to the operators who actually move a brand forward.